CarLife's parent company, Han's, has a 37-year history in the window film industry, with up to 70% of its early business being OEM exports. However, Chairman Chen Hsiu-Lan realized that while long-term OEM provided stable technical accumulation, Taiwanese consumers often held the misconception that "foreign brands are better," leading to the undervaluation of high-quality local products. To keep high-quality heat insulation products in Taiwan and meet drivers' increasing demands for comfort, she founded the independent brand "CarLife" about 20 years ago, dedicated to changing the market's stereotype of Made in Taiwan (MIT).

In the early days, window films were often believed to be "more insulating the darker they were," but Chen Hsiu-Lan pointed out that this was a misconception. While traditional dyed films can block ultraviolet (UV) rays, their ability to block infrared (heat) is limited. To improve efficiency, CarLife actively collaborated with Kun Shan University in an industry-academia partnership to develop nano-ceramic coating technology. This technology effectively reflects infrared rays, increasing the heat rejection rate from a traditional 60-70% to 90-95%. This not only solves the problem of dark films affecting night visibility but also complies with current regulations on light transmittance, ensuring both driving safety and thermal comfort.

In addition to window films, CarLife is a leading brand in Taiwan for "car curtains." This strength comes from more than a decade of collaboration and refinement with Japanese clients. The Japanese market has extremely high-quality requirements, from formaldehyde-free and fluorescent agent-free fabrics to precise weight tolerances for each curtain (only 0.48 grams allowed). Through this process, CarLife developed a patented "trapezoidal soft-edge" slide rail. Unlike traditional aluminum rails that cannot perfectly conform to the curvature of car windows, this soft rail can adapt to various car window frames, not only providing a tighter fit but also smoother sliding. It is this dedication to detail that has allowed CarLife to build a database covering almost 99% of car models on the market, creating a very high barrier to entry for competitors.

To address the common problem of "glare" for drivers, CarLife is about to launch an innovative "electrostatic sunshade sticker." Unlike traditional sun visors that rely on suction cups (which are prone to aging and falling off), this product uses the principle of atmospheric pressure to electrostatically adhere directly to the glass. Drivers can operate it with one hand, moving it freely according to the angle of the sun, which is both convenient and safe. Furthermore, the material is environmentally friendly and recyclable, demonstrating CarLife's quick response to subtle market demands.

Facing changes in the international landscape, such as exchange rate fluctuations and tariff barriers, CarLife has always adhered to a quality-oriented approach. Chen Hsiu-Lan mentioned that even when facing a debt crisis with a Swedish client, CarLife remained steadfast, ultimately helping the client turn around through online sales and building a deep revolutionary bond.

Looking ahead, CarLife will focus on ESG (Environmental, Social, and Governance) sustainable management. To comply with regulations in international markets such as the EU, the company is actively introducing environmentally friendly recycled materials and FSC-certified packaging. Chen Hsiu-Lan emphasized that only by staying ahead of regulations and trends can the company remain invincible in the global supply chain and make "CarLife" an international brand that represents the pride of Taiwan.